In a world driven by celebrity THE NEW CHIEFTAINS are a breath of fresh air.

A project founded by photographer Agenda Brown, THE NEW CHIEFTAINS celebrates the stories of a Tenacious Tribe of inspiring people, non conformists whose instinct to succeed is driven by passion, transformation and challenge. It is these qualities that make them unconventional. Individually, they are powerful, and collectively they represent a tribe of talent who embody tenacity, resilience, motivation and leadership. Validation does not come from public accolades but in the form of endeavour, creative transformation and personal achievement.

Creative storyteller Agenda Brown was compelled to capture their powerful and rich narrative. He wanted to magnify qualities that are typically overshadowed by the importance placed on fame. Hoping to inspire us all to activate our CHIEFTAINS qualities, his unique combination of powerful image making and perceptive interviewing approach has gathered together a group of extraordinary ordinary people whose life stories can empower our own.

Established in 2014, we are celebrating 10 years of this important platform with the publication of THE NEW CHIEFTAINS: BLACK RESILIENCE, the book that Agenda was weeks away from launching before his sudden passing in the summer of 2024. Completed by his collaborators, friends and family, 28th April 2025 will see his final work come to fruition.

We believe THE NEW CHIEFTAINS has the potential to evolve into a transformational movement, incorporating podcasts, supper clubs, talks series and future publications. To help THE NEW CHIEFTAINS achieve its potential, please support us by following @thenewchieftains and purchasing this unique publication on this platform.